Soft-Research
IT Market Intelligence

Sports Market key figures from Soft-Research Reports

                Corporate Market Potential   Prosumer Market Potential
  Sport Coverage Sport's total revenues $M # Teams Registred/active fans, M Facebook Followers M   IT Spend, $M  Software, $M   "Fans" version Mass-consumer
                         
Formula One Auto racing Worldwide 2 641 10 5,4 41   343 86   10,8 0,2
Formula E Auto racing Worldwide 1 018 11 0,2 4   132 33   0,4 0,0
NASCAR Auto racing Worldwide 773 20 0,2 9   101 25   0,3 0,0
Other Auto racing Worldwide 233 131 0,9     30 8   1,9 0,0
Total motorsports     4 665 172 6,7 49   606 152   13,4 0,3
                         
Soccer Soccer Worldwide 60 283 303 407 58,2 993   7 837 1 959   116,4 5,0
American football American football Worldwide 20 219 6 159 4,1 99   2 629 657   8,2 0,5
Baseball Baseball Worldwide 17 802 68 876 3,3 67   2 314 579   6,6 0,3
Basketball Basketball Worldwide 12 121 53 146 4,6 193   1 576 394   9,1 1,0
Ice-hockey Ice-hockey Worldwide 8 663 7 311 2,1 32   1 126 282   4,2 0,2
Tennis Tennis Worldwide 2 450 31 019 0,7 3   319 80   1,3 0,0
Golf     2 960 33 161 5,5 1   385 96   11,1 0,0
Rugby     1 789 18 723 4,7 1   233 58   9,4 0,0
Olympics     2 000 119 21,9 19   260 65   43,8 0,1
Other sports     252 467 88 626 14,7     32 821 8 205   29,3 0,0
Sporting goods   376330                  
Sporting broadcasting   34611                  
Sports medicine   50480                  
Sports Nutrition   33670                  
Health & Fitness Industry   87200                  
Sports Betting   93290                  
Sport sponshorships    54000                  
Youth sport   35000                  
Other (anti-doping, history of sports, sports related services) 150 000,00                  
Total     1 300 000 610 719 120 704   50 104 12 526   253 7
                         
IT spend % of revenue     13,0%                  
Total SW % of IT spend     25,0%                  
"Fans" version attach     5,00%                  
Mass-consumer attach     0,05%                  
"Fans" version selling price     $40                  
Mass-consumer selling price $10
                         

SMB's, Enterprises, covered by Soft-Research Reports

SOHO 0 to 9 employees
Small Business 10 to 50 employees
51 to 99 employees
Medium Business 100 - 250 employees
251 - 500 employees
501 - 999 employees
Large Business 1000 to 5000 employees
5001 to 10000 employees
More than 10000 employees

Verticals, covered by Soft-Research Reports

Segment Subsegment 1 Subsegment 2
Agriculture, Construction, Mining Agriculture Agriculture
Forestry
Fishing
Construction Construction
Mining Mining
Manufacturing Discrete Manufacturing Automotive
Aerospace
Equipment
Process Manufacturing Chemical, Petrochemical
Metallurgy
Food Processing
Pulp and Paper
Oil/Gas Processing
Textiles and Apparel 
Transportation, Communications, Utilities Transportation Air
Auto
Rail
Logistics
Communications and Media Broadcasting and Cable
Telecommunications
Utilities Pipelines
Water Utilities
Energy Resources and Processing
Electric and Gas Utilities
Sports and Entertainment Sports Key Leagues
National 
International
Entertainment Entertainment Offline
Entertainment Online
Finance Banking and Investment Services Banking
Investment Services
Insurance Health Insurance
Life Insurance
Other Insurance
Property and Casualty Insurance
Retail and Wholesale Retail General Retailers
Grocery
Quick-Service Restaurants
Specialty Soft Lines
Specialty Hard Lines
Other Retail
Wholesale Durable
Nondurable
Services Professional Scientific and Technical Services Information Technology Services and Software
Professional services
Scientific Services
Technical Services
Other Services  Administrative Services
Support Services
Remediation Services
Real Estate Rental and Leasing
Accomodation and Food Services
Public Government National and International Government
Local and Regional Government
Healthcare Physician
Hospital
Education Higher Education
Primary and Secondary Education

Countries, covered by Soft-Research Reports

Region Sub region 1 Sub region 2 Country
Americas Latin America Andean Colombia
Americas Latin America Andean Ecuador
Americas Latin America Andean Peru
Americas Latin America Andean Venezuela
Americas Latin America Brazil Brazil
Americas Latin America CCA Antigua and Barbuda
Americas Latin America CCA Aruba
Americas Latin America CCA Bahamas
Americas Latin America CCA Barbados
Americas Latin America CCA Belize
Americas Latin America CCA Bermuda
Americas Latin America CCA Cayman Islands
Americas Latin America CCA Costa Rica
Americas Latin America CCA Curacao
Americas Latin America CCA Dominica
Americas Latin America CCA Dominican Republic
Americas Latin America CCA El Salvador
Americas Latin America CCA Grenada
Americas Latin America CCA Guatemala
Americas Latin America CCA Guyana
Americas Latin America CCA Haiti
Americas Latin America CCA Honduras
Americas Latin America CCA Jamaica
Americas Latin America CCA Nicaragua
Americas Latin America CCA Panama
Americas Latin America CCA Puerto Rico
Americas Latin America CCA Sint Maarten
Americas Latin America CCA Saint Kitts and Nevis
Americas Latin America CCA Saint Lucia
Americas Latin America CCA Saint Vincent and the Grenadines
Americas Latin America CCA Suriname
Americas Latin America CCA Trinidad and Tobago
Americas Latin America CCA Virgin Islands, British
Americas Latin America Mexico Mexico
Americas Latin America South Cone AR Argentina
Americas Latin America South Cone Bolivia
Americas Latin America South Cone Chile
Americas Latin America South Cone PY Paraguay
Americas Latin America South Cone Uruguay
Americas North America North America Canada
Americas North America North America United States
APJ Australia Australia Australia
APJ Australia Australia Fiji
APJ Australia Australia French Polynesia
APJ Australia Australia Guam
APJ Australia Australia Kiribati
APJ Australia Australia Marshall Islands
APJ Australia Australia Micronesia, Federal State of
APJ Australia Australia Nauru
APJ Australia Australia New Caledonia
APJ Australia Australia New Zealand
APJ Australia Australia Palau
APJ Australia Australia Papua New Guinea
APJ Australia Australia Samoa
APJ Australia Australia Solomon Islands
APJ Australia Australia Timor-Leste
APJ Australia Australia Tonga
APJ Australia Australia Tuvalu
APJ Australia Australia Vanuatu
APJ Australia Australia Western Samoa
APJ GCR Greater China China
APJ GCR Greater China Hong Kong
APJ GCR Greater China Macau
APJ GCR Greater China Taiwan
APJ India India India
APJ Japan Japan Japan
APJ Korea Korea Korea, Republic of
APJ Other North Asia Other North Asia Mongolia
APJ South Asia Other SEA Brunei Darussalam
APJ South Asia Other SEA Cambodia
APJ South Asia Other SEA Indonesia
APJ South Asia Other SEA Lao People's Democratic Republic
APJ South Asia Other SEA Malaysia
APJ South Asia Other SEA Philippines
APJ South Asia Other SEA Thailand
APJ South Asia Other SEA Vietnam
APJ South Asia Other South Asia Afghanistan
APJ South Asia Other South Asia Bangladesh
APJ South Asia Other South Asia Bhutan
APJ South Asia Other South Asia Islamic Republic of Iran
APJ South Asia Other South Asia Maldives
APJ South Asia Other South Asia Myanmar
APJ South Asia Other South Asia Nepal
APJ South Asia Other South Asia Pakistan
APJ South Asia Other South Asia Sri Lanka
APJ South Asia Singapore Singapore
EMEA DACH DACH Austria
EMEA DACH DACH Germany
EMEA DACH DACH Liechtenstein
EMEA DACH DACH Switzerland
EMEA FR & AFRICA Africa Algeria
EMEA FR & AFRICA Africa Angola
EMEA FR & AFRICA Africa Benin
EMEA FR & AFRICA Africa Botswana
EMEA FR & AFRICA Africa Burkina Faso
EMEA FR & AFRICA Africa Burundi
EMEA FR & AFRICA Africa Cape Verde
EMEA FR & AFRICA Africa Cameroon
EMEA FR & AFRICA Africa Central African Republic
EMEA FR & AFRICA Africa Chad
EMEA FR & AFRICA Africa Comoros
EMEA FR & AFRICA Africa Congo, The Democratic Republic of the
EMEA FR & AFRICA Africa Congo, Republic of
EMEA FR & AFRICA Africa Cote d'Ivoire
EMEA FR & AFRICA Africa Djibouti
EMEA FR & AFRICA Africa Egypt
EMEA FR & AFRICA Africa Equatorial Guinea
EMEA FR & AFRICA Africa Eritrea
EMEA FR & AFRICA Africa Swaziland
EMEA FR & AFRICA Africa Ethiopia
EMEA FR & AFRICA Africa Gabon
EMEA FR & AFRICA Africa Gambia
EMEA FR & AFRICA Africa Ghana
EMEA FR & AFRICA Africa Guinea
EMEA FR & AFRICA Africa Guinea-Bissau
EMEA FR & AFRICA Africa Kenya
EMEA FR & AFRICA Africa Lesotho
EMEA FR & AFRICA Africa Liberia
EMEA FR & AFRICA Africa Libyan Arab Jamahiriya
EMEA FR & AFRICA Africa Madagascar
EMEA FR & AFRICA Africa Malawi
EMEA FR & AFRICA Africa Mali
EMEA FR & AFRICA Africa Mauritania
EMEA FR & AFRICA Africa Mauritius
EMEA FR & AFRICA Africa Morocco
EMEA FR & AFRICA Africa Mozambique
EMEA FR & AFRICA Africa Namibia
EMEA FR & AFRICA Africa Niger
EMEA FR & AFRICA Africa Nigeria
EMEA FR & AFRICA Africa Rwanda
EMEA FR & AFRICA Africa Sao Tome and Principe
EMEA FR & AFRICA Africa Senegal
EMEA FR & AFRICA Africa Seychelles
EMEA FR & AFRICA Africa Sierra Leone
EMEA FR & AFRICA Africa Somalia
EMEA FR & AFRICA Africa South Africa
EMEA FR & AFRICA Africa South Sudan
EMEA FR & AFRICA Africa Sudan
EMEA FR & AFRICA Africa Tanzania
EMEA FR & AFRICA Africa Togo
EMEA FR & AFRICA Africa Tunisia
EMEA FR & AFRICA Africa Uganda
EMEA FR & AFRICA Africa Zambia
EMEA FR & AFRICA Africa Zimbabwe
EMEA FR & AFRICA France France
EMEA Middle East Middle East Bahrain
EMEA Middle East Middle East Iraq
EMEA Middle East Middle East Jordan
EMEA Middle East Middle East Kuwait
EMEA Middle East Middle East Lebanon
EMEA Middle East Middle East Oman
EMEA Middle East Middle East Palestinian Territories
EMEA Middle East Middle East QA Qatar
EMEA Middle East Middle East Saudi Arabia
EMEA Middle East Middle East United Arab Emirates
EMEA Middle East Middle East Yemen
EMEA NCE - CIS - EE Benelux Belguim
EMEA NCE - CIS - EE Benelux Luxembourg
EMEA NCE - CIS - EE Benelux Netherlands
EMEA NCE - CIS - EE CIS Azerbaijan
EMEA NCE - CIS - EE CIS Belarus
EMEA NCE - CIS - EE CIS Georgia
EMEA NCE - CIS - EE CIS Kazakhstan
EMEA NCE - CIS - EE CIS Kyrgyzstan
EMEA NCE - CIS - EE CIS Moldova, Republic of
EMEA NCE - CIS - EE CIS Russian Federation
EMEA NCE - CIS - EE CIS Tajkistan
EMEA NCE - CIS - EE CIS Turkmenistan
EMEA NCE - CIS - EE CIS Uzbekistan
EMEA NCE - CIS - EE Eastern Europe Albania
EMEA NCE - CIS - EE Eastern Europe Bosnia and Herzegrovina
EMEA NCE - CIS - EE Eastern Europe Bulgaria
EMEA NCE - CIS - EE Eastern Europe Croatia_Hrvatska
EMEA NCE - CIS - EE Eastern Europe Czech republic
EMEA NCE - CIS - EE Eastern Europe Estonia
EMEA NCE - CIS - EE Eastern Europe Hungary
EMEA NCE - CIS - EE Eastern Europe Latvia
EMEA NCE - CIS - EE Eastern Europe Lithuania
EMEA NCE - CIS - EE Eastern Europe Macedonia, The Former Yugoslav Republic of
EMEA NCE - CIS - EE Eastern Europe Montenegro
EMEA NCE - CIS - EE Eastern Europe Poland
EMEA NCE - CIS - EE Eastern Europe Romania
EMEA NCE - CIS - EE Eastern Europe Serbia and Montenegro
EMEA NCE - CIS - EE Eastern Europe Slovak Republic
EMEA NCE - CIS - EE Eastern Europe Slovenia
EMEA NCE - CIS - EE Eastern Europe Ukraine
EMEA NCE - CIS - EE Nordics Denmark
EMEA NCE - CIS - EE Nordics Faroe Islands
EMEA NCE - CIS - EE Nordics Finland
EMEA NCE - CIS - EE Nordics Iceland
EMEA NCE - CIS - EE Nordics Norway
EMEA NCE - CIS - EE Nordics Sweden
EMEA SE & ME Iberia Gibraltar
EMEA SE & ME Iberia Portugal
EMEA SE & ME Iberia Spain
EMEA SE & ME Italy Italy
EMEA SE & ME Italy San Marino
EMEA SE & ME Mediterranean Cyprus
EMEA SE & ME Mediterranean Greece
EMEA SE & ME Mediterranean Israel
EMEA SE & ME Mediterranean Malta
EMEA SE & ME Mediterranean Turkey
EMEA UKI UKI Ireland
EMEA UKI UKI United Kingdom
EMEA  NCE - CIS - EE CIS Armenia

sergey@soft-research.com